The Green Techpreneur has published an interview with Roofit.Solar CEO and co-founder Andres Anijalg, marking ten years since he left a 2.3 billion dollar power plant project in the Middle East to start building solar roofs instead of solar panels. The full piece is worth reading in full. Here is the short version.
Why a roof, not a panel
The idea did not start in a boardroom. Andres was planning a new roof for his own house and could not find a solar option that did not look like it had been bolted on as an afterthought. Around the same time he met a scientist who had already built the kind of integrated solar roof he had been picturing, working out of a garage. That meeting became the starting point for Roofit.Solar, co-founded in 2015 in Estonia.
The market has caught up
The interview places that early bet inside a market that has since accelerated hard. Building-integrated photovoltaics was valued at roughly 24 billion dollars in 2023, with projections putting the sector at 90 billion dollars by 2030. North America alone was expected to account for close to 40 percent of that growth last year, which is part of why Roofit.Solar chose this year to make its US debut, entering the market with UL certification and a distribution partnership with ArcEdge.
Ten years, in numbers
The piece lays out where that decade has actually landed the company: more than 3,000 roofs installed across 30 countries, 90 percent export growth in 2024, a 6.45 million euro Series A round, and a Red Dot “Best of the Best” design award. It also does not skip the harder parts. Roofit.Solar over-hired after its funding round, had to restructure, and reached break-even only in 2025. Andres is candid about that stretch, and about the broader lesson underneath it: hardware does not scale the way software does, and the founders who last long enough to find out if they were right are usually the ones who spent carefully rather than quickly.
One line from the interview sums up the thinking behind the product better than we could: “Solar doesn’t have to mean compromising on aesthetic standards anymore.”
Read the full interview
The Green Techpreneur covers the origin story, the US market entry, what investors have consistently misunderstood about hardware, and Andres’ answer to what happens when every roof eventually becomes a small power station, in full.